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What Are Some Custom Embroidery Benefits?

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Posted by Scott Roberts on to Product Spotlight

While we might not be able to help you with total global domination in the form of baseball caps for everyone, we can certainly help you decide whether customized embroidery could be something that can help your business. And not just on baseball caps, either.

Custom embroidery is an excellent fit for many types of apparel, and there is a raft of reasons why you should consider it. From increased staff engagement to a cost-effective marketing strategy, read about some of the top custom embroidery benefits and our picks for items you should consider for your next staff budget.

What is Custom Embroidery?

Embroidery is a popular method of decoration where a design is sewn onto a garment. This can be as simple as using a needle and polyester thread or more automated, thanks to modern-day technology.

LogoUp, for example, has 150 state-of-the-art machines that can embroider logos and designs onto hats, shirts, hoodies, jackets, and bags, amongst many other things.

Five Custom Embroidery Benefits

Whether it's your first time dabbling in the world of customized embroidery or you're already an old hand, you haven't fully explored all the benefits. Here are some of the top custom embroidery benefits and why you should invest in them for your business.

1. Establishes a Professional Image

The adage "dress for success" can be a bit cliche but it's still very relevant today. It takes a lot of time and effort to build a good reputation in the business world, and one wrong move can be all it takes to make a bad impression on a client.

Using customized embroidery for your staff apparel can not only reinforce your company’s name and brand but also give a polished and professional appearance. Thanks to our high-quality embroidery and branded gear, you can build a healthy relationship with your staff and clients.

2. Helps Staff Feel Part Of The Team

To foster a sense of community in your team, you need to create a common bond amongst your team members. It's no secret why sports teams all wear the same uniform. It develops a sense of togetherness and necessary teamwork spirit that can't be matched.

One of the most significant custom embroidery benefits when it comes to your team is the psychological impact. Staff feels like they're part of something bigger than themselves, which can boost your team's morale.

3. Boost Brand Awareness

If you've been in the business long enough, you likely know that getting your customers to stop and take notice is easier said than done.

One huge benefit of custom embroidery is that you can have your employees wearing your business designs every day at work, which advertises your brand. Choose something stylish and comfortable, and they'll voluntarily wear your gear in their free time as well.

Just like with the Nikes of the world, staff members wearing your brand with pride is a ringing endorsement of your business. You can even add some custom text to your uniforms. This can include an address, contact number, email, or website to help promote your brand identity.

4. They're Designed To Last

Compared to the run-of-the-mill printed shirts out there, quality embroidered gear tends to last longer. Screen printing might be a cheaper option in some scenarios, but once the design starts to fade and crack, the item gets relegated to the back of the closet, never to be seen again.

Custom embroidered designs, on the other hand, are durable, which means you can feel confident giving your products to both staff and customers. Because of the quality of the apparel used and the customized embroidery, your apparel will look new even after multiple washes

5. Provides a Way to Market to Customers

TV ads are usually not an option for small businesses, and billboards only target one small area. If you're looking for a cost-efficient way to get your name out there, custom embroidery can suit companies no matter what the size.

An affordable way of marketing your products and services can involve using custom apparel, umbrellas, and other items as a giveaway to your customers and partners.

Instead of the standard, cheap promotional materials that are used once and thrown away, custom apparel that is well-made, functional, and stylish is more likely to stand out and be treasured.

Recommended Apparel For Custom Embroidery

At LogoUp, we don't just customize embroidery at a high level, and we also make sure to use only quality apparel as well. Here are some examples of our favorite apparel and the most popular from over ten years in the business.

Richardson Hat

Embroidered Richardson 112


If you're after well-made but cost-effective hats, look no further. Richardson hats are ideal for customizing with embroidery as they're built with lots of space on the brim and the front. Even better, our Richardson hats are sold with no minimum order and free custom embroidery.

Jersey Knit Polo

Gildan DryBlend


The famous Gildan DryBlend Jersey Knit Polo is a comfortable and professional fit for anyone on your team. The polo features preshrunk jersey fabric, contoured cuffs, and a welt collar. They feel so good. You can also use these embroidery custom polos to give to your clients as part of a giveaway or in your shop.

Van Heusen Long Sleeve Dress Twill

Van Heusen Dress Shirt


For when you really need to impress, this button-down option can take you from the boardroom to a client meeting in style. It has a wrinkle-free finish and stain-shield properties, so you can wash and dry it without any special treatment needed.

Choose From The Best Custom Embroidery

The custom embroidery benefits are almost countless, from fostering a cohesive team environment to making your brand stand out. The most significant advantage is that you can trust us to make your vision a reality, no matter what you're after. 

Visit our online store today and find the best custom embroidery to make your company shine.

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