Promoting Your Business with Custom Tote Bags

Anyone who runs a business knows the hard work that goes into marketing and promoting your products and services. While there are many promotional strategies in use today, if you want to go a step further and choose an innovative way to create awareness of your brand, using custom tote bags is an excellent idea.

Which business does not want to improve its brand reach and awareness? Adding promotional branding to commonly used items like tote bags is a great way to spread awareness of your brand. Custom tote bags are the ideal branding and marketing tool as it is a functional item that is not only useful but also serves as a perfect walking advertisement for your brand every time it is used.

If you are a business owner, this is the perfect time to lend a thought to how you can use custom tote bags for advertising your brand. This simple item can have far-reaching impressions on your brand that can last long after you have given the bags away.

You need to know which type of tote bag works best for promoting your business. Here's everything you need to know about promoting your business with custom tote bags.

Types of Promotional Tote Bags

When you think of a tote bag, you are likely to imagine a basic tote bag made from a material like jute with handles and serving the basic function of holding things. However, today there are many more options of custom tote bags that are available. You can choose your custom tote bags by design, material, color, price, size, and even features. Some of the features you can find in custom tote bags include:

• Extra pockets - There can never be enough pockets in a tote bag. Some totes even come with little pockets that are specially designed for carrying phones or tablets.

• Velcro and zippers - Adding zippers and Velcro to any tote bag can make it perfect for keeping your contents safe inside.

• Insulation - If you ever wanted to keep your food hot inside or your water bottle cold, then you are lucky, as you can even find insulated tote bags today.

• Adjustable straps - Another feature that lends more usability to tote bags is the ability to adjust the strap. This means that bag owners are more likely to carry the bag around and keep advertising your business wherever they go.

Further to this, you can choose custom tote bags from a variety of designs, materials, and colors as per your need. It is always a good idea to choose a color that matches your logo or even put your logo itself on the tote bag.

Reasons to Use Promotional Bags

Here are some of the most popular reasons why you should use custom tote bags to promote your business.

• Best advertisement for your business

• A custom tote with your brand name and logo is literally like a walking advertisement for your business. It is estimated that using a custom tote bag can help advertise your company and services to over 1000 people per dollar you spend or to nearly 5700 people per tote bag. This makes tote bags one of the most effective marketing tools for your business.

• Great value to buy in bulk

• Buying the tote bags in bulk for a marketing campaign or a promotional event will cost you less per unit. For a small business that cannot spend too much on marketing, it is best to use such budgetary strategies that will not burn a hole in your pocket but also get the word out there.

• Durable and good for the environment

• Using tote bags makes your business eco-friendly, which everybody loves these days. They can be used many times, and you also educate the public about the importance of pursuing a sustainable lifestyle. Using custom totes also helps you reduce the usage of plastic shopping bags.

• Can replace gift wrap

• A great way of passing out your company's tote bags is to use them to gift these bags on birthdays and any other occasion. You can use the tote bags when giving your employees, customers, or partners gifts. This will also save the paper as you don't need to waste gift wrapping paper.

Recommended Tote Bags

Here are some excellent ideas for tote bags you would love to use.

1. Non-Woven Mini Brochure Tote Bag

Available in many bright colors, this non-woven mini brochure tote bag is perfect for use in your brand promotion. The material is recyclable, and you can have whatever you want to be printed on the bags. The pricing of these beautiful bright totes starts from as low as $0.69, and the minimum quantity you have to order is set at 250 bags.

2. Gemline Main Street Jumbo Tote

Available in just three colors, you will be lucky to get your hands on this classy-looking tote bag that is perfect for handing out at trade shows. Watch your brand being flashed about as customers take this beautiful bag to the beach, travel, and use it for many other purposes. The bag comes with a zippered closure on the large main compartment. The bag costs anywhere between $21.99 to $29.99.

3. Clear PVC Tote

The Clear PVC Tote from LogoUp is a sure-shot winner. Clear bags are in fashion nowadays, and for a low price of $11.99, you will find this bag used at various places. The bag has a clear PVC body with 19" contrasting top carrying handles. You can choose from red, blue, and black for the finishing and the handles.

4. Non-Woven Insulated Shopper Tote Bag

If you customize this bag with your company logo, you have a winner on your hands. Being so sturdy, this bag will quickly become a favorite accessory to be carried to the supermarket for grocery shopping. With a minimum order quantity of 150, this beautiful insulated bag is available in several bright colors for $4.99 each.

Buying the Right Custom Tote Bags

Simply purchasing tote bags is not going to solve your promotional needs. To become a business leader and have your name reaching far and wide, you must ensure that you buy these custom tote bags for your brand awareness from a reliable provider. If the bags are not of good quality, people will not continue to use them. So for attractive and longer-lasting custom tote bags, head to LogoUp and check out their vast variety of tote bags for all purposes.